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Board of directors

  • Waddah Sadek
    Chief Executive Officer
    Waddah Sadek
    Chief Executive Officer

    A natural born leader and regional Sports figure, Waddah started his career in 1990 as part of the main establishment of sports marketing in Lebanon, in which he brilliantly distinguished himself till the year 2000. During these 10 years, he was head of the Sports Department with New TV, head of the Sports Department with Future TV, and Owner and General Manager of ProTeam Sports Marketing, which was part of the biggest sports events in the Arab world. The company handled events such as the Pan Arab Games 97 in Lebanon, the Pan Arab Games 99 in Jordan, the Asian Cup 2000 in Lebanon, and the Arabian Champions League in KSA from 2002 to 2005.


    Founding Panel Plus, an outdoor company in 1999, Waddah became in 2001 owner and CEO of Allied Advertising in Beirut, a company that’s also present in Dubai.


    In 2014, Waddah met Daniel Georr, and together they merged Allied Advertising and Georr & Partners, creating the advertising agency its. communications in 2014, which truly brings together the best of both worlds: a sharp knowledge of the market and strong creative skills. The agency has quickly grown into the most influential communication agencies in Lebanon, and has now grown into a regional force.

  • Daniel Georr
    Chief Creative Officer
    Daniel Georr
    Chief Creative Officer

    Previous CCO of FP7-McCann, the biggest communication agency in the MENA, Daniel Georr is the Chief Creative Officer at its. communications. In the past 25 years, Daniel lived most of his professional life outside Lebanon, starting from Cairo, running the North African market, KSA, running the Saudi Market, and in Dubai running the MENA region. An experience that offers him a deep and unique knowledge of all the region’s behaviors, markets and businesses that allowed him to successfully lead brands such as McDonald’s, Pepsi, Coca-Cola, Henkel, Unilever, BMW, HSBC, L’Oréal, Etisalat, MTN, MasterCard, Dubai Holding, Ford, and more.


    Daniel is one of the most experienced and awarded creatives in the Mena Region and a recognized brand builder. With more than 450 TV commercials and video clips shot and as many regional campaigns, he has received the most prestigious recognitions during his career.






    Effies: awards 2009, 2011, Network of the year.


    Mena Cristal: 2009, 2011: Network of the year.


    Lynx: 2009, 2011: Network of the year.


    Cannes lions: 3 gold, 2 bronze, 2 silver. Between 2008 and 2011.

its. communications team

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